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Estd. 2008

SM88 was conceived from a poster design, created in 2008 by Artist, Graphic Designer, and Self-taught Fashion Designer Shernone M., while studying at Georgia State University. It was captioned "I Hope I Never Have To Fit In". A student stated how good it would look good on a t-shirt and so it was.


SM88 officially launched in 2011 and has since evolved into an Eco-conscious brand featuring original Clothing, Accessories and Hand-made Jewelry. Although SM88 caters mostly to Women, there are pieces for Men. Shernone built her brand catering to the needs of her customer and creates pieces not easily found elsewhere. SM88 has many cultural inspirations and influences.

LXXXVIII (88) APPAREL, a Trademark of SM88, features Clothing, Accessories, and Eco-Friendly Graphic T-shirts.

This line was specifically designed for the modern day hipster, chic tomboy and the Eco-conscious trendsetter. You are aware of self and conscious of what you put on. You make a statement without saying a word and above all you never strive to fit in.



SM88, LLC is an online boutique based in Atlanta, Ga

Established 2008.

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