SM88 was conceived from a poster design created by Artist and Designer Shernone M. while studying at Georgia State University. It read "I Hope I Never Have To Fit In". A student stated how good it would look on a t-shirt and so it was!
SM88 officially launched in 2011 when Shernone debut her Mixed Media collection at a fashion show held at the Delta Heritage Museum in Atlanta. The online store went up the following year. SM88 has since grown into an Eco-conscious brand featuring original clothing, accessories and hand-made jewelry. Although SM88 caters mostly to Women, there are pieces for Men. Shernone built her brand catering to the needs of her customers and creates pieces not easily found elsewhere. SM88 has many cultural inspirations and influences.
LXXXVIII (88) APPAREL, a Trademark of SM88, features Clothing, Accessories, and Eco-Friendly Graphic T-shirts.
This line was specifically designed for the modern day hipster, chic tomboy and the Eco-conscious trendsetter who is aware of self and conscious of what He/She puts on. You make a statement without saying a word and above all you never strive to fit in.
SM88, LLC is an online boutique based in Atlanta, Ga.